Linktree is a tool that offers you a customizable landing page (with its own link), think micro web page, that links to all of your social media platforms or important links. You can then use your Linktree link on all of your social media platforms. For example, in the website field in your Instagram bio, you’d copy and paste your Linktree link. Your followers or readers click your Linktree link. They then arrive at your Linktree page which displays individual links to whatever you’ve chosen to display, like links to your blog or where to find you on Snapchat, Facebook, TikTok or YouTube.

And Hey Presto!

Your followers or readers can then click on those individual links to go directly to that content.

The decision to use Linktree is a personal one. If you decide to use Linktree or change your mind, don’t worry, you aren’t married to it. Here are some of the pros and cons:

The Pros of Linktree

• It’s free, unless you opt for PRO features.
• You get one bio link that houses links to all of your content in one place.
• It’s simple and quick to open an account, set up your links, and paste the Linktree link into your Instagram (or other social media) website field so you can share your content with your readers.
• Gives you a way to add more than one “link” in Instagram, which currently only allows you to link one website in the bio.
• You get to see cool stats. Like clicks. Wow, my followers are actually clicking through to check out my blog.
• Linktree and Amazon integration means you could potentially earn more money from affiliate links.

The Cons of Linktree

• The free version has its limits. For starters. Limited backgrounds. Limited stats. You have to keep the Linktree logo. The paid version, well, ummm, you have to pay.
• You can easily make your own ‘landing page’ by using your wordpress, squarespace, or other blogging platform and then use that link in your bio. Doing this, you direct traffic to your site instead of to a “middleman” site that benefits from your traffic. Having Linktree as an intermediary means that you may lose clicks along the way, as your readers might not keep click through to your content after reaching Linktree.
• Growing concern that Instagram may mark some Linktree links as spam, which can make you bio link unclickable.
• Some people feel the look of Linktree can negatively impact your brand or the curb appeal of your biz.

So back to the question: Can Linktree be helpful for you?

I think the Linktree concept is a good thing.

A great thing, actually.

The idea of routing your readers or followers to one place to easily find all of your social links or content is a pretty sweet concept. It’s especially a good idea if you can only use one link in your bio, such as is the case with Instagram.

But if you have your own website, blog, or biz on a platform like WordPress, Squarespace, Wix, etc., you can probably accomplish the same goal, just as well, if not better, by making your own landing page to show off links to your content.

Plus, you can customize the page as you wish, avoid some of the limitations, expense, or cons of using Linktree (or other sites), and drive traffic that would go elsewhere, directly to your site. That just seems like good marketing sense.